ADONIA CO.

Increase exposure and upgrade image of the company by developing the programs and maximize profit opportunity through selling the programs. DONIA is originated from NASOM, its parent company, who recorded turnover of 40 million Korean won with health food for children's physical growth and was chosen best partner of the year by CJ Home Shopping in 2002. ADONIA has entered into the domestic exercising equipment industry, which was dominated by imported products, and is currently selling unique, multi-functional and new concept exercising equipment, an outcome of its own R & D activities. ADONIA successfully entered into the domestic market with BBLINER, an exercising equipment for body shaping for women, within short period of time of establishment in 2008. At the same time, the company has a brand new product being exported to Japan, where the it gathers wide popularity. The company is still on a growing stage through developing unique and quality exercising equipments with systematic and aggressive marketing activities home and abroad. BBLINER entered into Japanese market, which is known to be very difficult to penetrate, within less than a year of launching for domestic market in August 2008 and had exceptionally good results. BBLINER was developed during the course of the research by the professors of dancing at universities for systematic management of body shaping and body line. BBLINER is a new concept multi-purpose exercising equipment that can be exercised anytime and anywhere by anyone with ease. BBLINER has been raising the brand value, as well as securing wide range of users, by showing the product on various TV programs of different TV Channels through number of celebrities. Here are the names of entertainers and programs; Yeojeong Jo, Nayeong Kim, Chaeyeong Yu, Guon Jo & Gain & Nichkhun ("Just married!"), Young Hyeon and her team (Moohan girls), "My girl friend is a fox with nine tails", etc. Following the great success in Japan, the company has completed export contracts with partners in Taiwan, Germany, Canada, Indonesia, Iran and Vietnam, to whom export shipments are under way. Also, BBLINER is on the way of expanding its territories to USA, China, EU, Russia. It wont' be long before the product covers the whole world. Besides BBLINER,, ADONIA has been making efforts to complete the commercialization of the patented equipment for correcting vertebral posture and managing abdominal fat, for which discussion is under way for contract with Asahi TV Japan. The product is expected to bring a new wave to the market in the area of vertebral exercising equipments for exercises to reduce abdominal fats with an opportunity for maximized sales.. This product is selected as an item for commercialization of idea by the government, and is under stable progress to finalize in preparation for forthcoming launch. Also, the company is developing a unique, multi-functional exercising equipment to perform simultaneous exercises for adductor, sphincter, and hip-up under the government's support. This equipment is expected to be effective in correcting the bent legs through exercises of adductor, sphincter and pelvis and for children's physical growth, as well as correcting the posture. Development for the S-BBLINER, an upgraded version of BBLINER, is under way in accordance with government's plan for commercialization of technology, which will surely strengthen the superiority of the existing BBLINER in the market. ADONIA is making its utmost efforts for vitalizing the relatively underdeveloped domestic exercising market and expanding the capability of products of Korea in the global market, through which it wishes to help regional society and strengthening the national competitiveness.