1. BUSINESS PURPOSE in order to restructure the brand system, we need to re-launch specific part “sportglam” as licensee business. fornarina business in korea is at a standstill. however, fornarina sportglam line has very strong advantage on the market. 2. fornarina sportglam  history sportglam original concept is maintained as it born in 2010 spring summer season. and, we add and improve the sports function item to lead urban sport trend. the look is easy chic, the style comfy and the attitude is definitely trendy:  these are the distinctive traits of the first fornarina sportglam apparel collection f/w2014. fornarina sportglam revises fitness-chic style with an exclusive collection devoted to the sportswear universe, the offspring of dynamic and fashion inspiration view from a super-feminine angle.