Good Fuel (Fully Loaded)

Good Fuel LTD will market unique formula ‘super juices’ developed by Good Fuel Ltd under the brand name fullyloadedTM. The products will have the unique property of blending vegetable and fruit juices from pure ingredients (NFC not from concentrate). In particular, we have developed blends including bell pepper ingredients that have positive health benefits combined with pleasant fruit juice tastes that have proven very successful in sample testing programmes. Independent medical opinion will support the marketing plan. The healthy eating 5-a-day programme has raised public awareness of the benefits of pure juices.Initially the fullyloadedTM products will be marketed via multiple retailers with follow-up distribution via off-trade market channels to attack on-the go and lunch-box markets. The importance of brand design and packaging has been recognised and addressed. We strongly believe that there is room for smaller niche players in this huge market, provided they offer differentiated products and identifiable brand character.