IMP Clothing

Imp Clothing is a young trendy fashion label that has a popular following mainly in Australia. Imp provides both guys and girls clothing which is suited for the urban look whether this be hitting the streets or heading up to the snow with friends.Imp first saw life when Wayne (co-owner) decided he wanted to start a clothing label of a different nature. A label where each design would have a meaning, story or even purpose. After sharing his ideas with his brother Carl (co-owner), they realized that between them both, it could happen. A suitable name was in order. Finally they decided on Imp . This entity, once created (Imp) does what ever its creators (Wayne and Carl) want it to do. In this case, to generate a positive result and emotion through narrative media.