Microcell Composite Co.

1978Company was established with capital size NT18 million to produce moped bike.1983Mr.C.C.Chen took over the position of chairman.1985Official announced the first generation plastic scooter-ADLY 50 c.c./100 c.c., and branded ADLY Moto for Her Chee products.TechnicalIntroductionPeriod(19871995)1987Official announced the ADLY/50c.c and100c.c scooter for international market.1990Official announced new 50c.c €ELEGANT€ scooter with Italian homologation. Her-Chee was the first Taiwanese scooter manufacturer enter European market.1993Successful R&D to announce the first wide tire type of €œPISTA€scooter for international market.1995Product certified with Germany and Holland compliance.Stability Growth Period(1996 )1996Her-Chee went to Initial Public Offering1997Certified with ISO-9002.1998Apply for O.T.C introduction and open new office1999Pioneer to introduce youth ATV for international market and the first company to comply ATV-50 EEC 92/61 homologation2000Acquire the aluminum die casting machines and ED (Electronic Deposit) painting equipment from OEM suppliers to vertically integrate production process.2001Upgraded to ISO-9001 certification.2002Approval of Over-The-Counter stock trade.2003The Pioneer complied GoKart-125 & E-Bike under EEC 92/61 homologation.2004Complied ATV-150/ATV-300 EURO (II) homologation.2004Mass production for BRP OEM Project Rally-200.2005Successfully Launched 2nd generation ATV-150/ATV-300.2006Launched ATV-220 model.2007Launched ATV-280 & ATV-320U CVT models, ATV-320U won The Best Dealers' ChoiceAward in Power Sports in GEI Kentucky Show, USA.2008Launched ATV-500 Geared with Fuji(Subaru) engine, Mini Car won The Editor's Choiceaward in Indy Show, USA.2009GTA-50, AS-50 & GTA-125, three models were launched at the same year.2010Launched ATV-600.2011Presented Electric Mini Car.2012Launched ATV-300/320/500 to Super Motor version.2013Launched ATV-400 (gearbox).