To make available the most state of the art footware technology with the latest in fashion and trends affordable to any who would like to market that brand. This comanies desire is to introduce athletic and fashion shoes to everyone, and offer them at an affordable price. In doing so, the customer base will grow and with top of the line technology and comfort name brand shoes will be a growing opportunity to serve consumers in other venues and departments as well. This company is established my me Mike Williams, and will be starting a website in the examples of Eastbay Inc., Champs Inc. ect. The firt steps are to generate a costomer base and awareness of the product, which will be done through Ebay Inc. an online auction site. The size now is just one man, and two pragrammers. I hold a bachelors degree in Criminology and working towards my MSIE and MBA. I belive my compnay hold the two ingredients to have a successful business, I have an Excellent product, and I also have a great customer base to start out. The competitive advantage that I hold is that i am able to nvest into this company as it grows. My customers are all important to me, and along with every purchase I will retain the consumers information to better serve them in the future.