idea77 and novapet&#39s are two Spin-Off Brands of an important italian Society called NOVATEX, a textile company internationally known since 1978 for its innovative, technological and stylistic designs, patents and high quality productions.Novatex has decided to invest in fashion accessories with idea77 and in Pet accessories with novapet&#39s, quite 5 years ago, recruiting new specialized skills, such as Marketing Managers, Designers and Product Developers.Counting on a direct supply chain, the creative Staff of idea77 and of novapet&#39s have got the chance to avail themeselves of a wide range of top materials, from leather to fabrics that let them work with a continuous and flexible approach on new projects and related models which compose the Collections of bags, as far as concerned idea77 and the Collections of Pet accessories as far as concerned novapet&#39s, entirely projected and produced in Italy under certified worldwide standards.Each model wants to express a contemporary style, able to create a natural connection between tradition, care and innovation.Strong of Novatex&#39s internal services, idea77 and novapet&#39s are capable to follow other external Societies that produce fashion accessories and per accessories, in the development of Customized projects, both graphic and toll manufacturing oriented.The absolute attention to preserve quality, accuracy, creativity, innovation, passion and research, are the heart of idea77 and of novapet&#39s.Whether You are a Woman, a Man, a Cat or a Dog, join us in our Worlds and enjoy our products.Idea77 & novapet&#39sby novatex