Established in 2012, Nove General Trading was an immediate answer to businesses looking for a trusted partner in the Middle East. Leveraging Dubais global reach and combining local experience with reliable business practices, the Company grew bigger and was able to set its footprint in other important trading hubs, including Nigeria.Today, Nove stands for quality, reliable, and competitive products and on time supply. We believe in joining hands with our customers towards reaching their goals. Our growing customer base is a testimony of our responsible sourcing and business practices. We have the best resources readily available to source commodities from India Sub Continent, Far East and the Middle East. We also have a diverse portfolio of products which can be sourced and delivered with absolutely reliable steadfastness. We actively explore growth opportunities that play to our strengths in the said markets.Our strategic goal is to establish Nove as a leading merchant by ensuring reliable supplies, reducing operational expenditure for our customers and working beyond their expectations. We believe in Readiness, Responsibility and Reliability!