POIS

We are looking to expand our network of agents, distributors and franchisees, please get in touch for more detailsCOMPANY MISSION Become a the top brand in the fast-fashion market; Create desirable, fashion-forward and distinctive collections;Appeal to customers by providing them with the unique POIS total look; Maintain a clear and consistent brand concept; Guarantee a high turnover of styles, rapid manufacturing and effective distribution; Organize the distribution of the POIS brand nationally and internationally through directly managed stores, distributors and franchisings; Continue to expand globally by attracting new partners worldwide to enter distribution and franchising agreements in the most suitable way for each geography. HISTORY 1982: Founding of Drive In s.p.a., creator of the POIS brand. Opening of the first 3000m2 showroom in Il Girasole shopping centre near Milan. 1988: Commercialization of the POIS brand begins. A new showroom is opened in Cernusco S/N. 1997: Development of a retail network comprising of more than 60 directly owned sales points. 2002: Commencing of transformation of POIS own-brand stores into a franchising network. 2009: Drive In becomes POIS NOY .: the restructuring of the company creates an agile structure capable of tackling complex market conditions. PRODUCTS:BRAND: POIS is the fast-fashion brand for the young woman who is not afraid to express herself and amaze with her individual look both at work and in her free time, living life to the full. TARGET: Our collections are aimed at fashion-conscious women from 20 to 40 years of age, and create a POIS total look that covers: Office wear Casual day-wear and jeans-wear Formal evening-wear Clubbing and party- wear We target the middle-high segment of the market. PRICING: Our production is 70% Made In Italy and 30% abroad, offering the perfect blend of fashion, quality and affordability.