Innovation is the hardest route to success. It is full of promises but with many complications along the road. Sarah Leather Garments a manufacturer of Motorbike Leather Gloves & Jackets decided to take on such road soon after its inception. The company focused primarily on invention of a new technology and managed to develop a new Roll Innovation technology that has major advantages over the conventional Leather Wears technology used in the Leather Safety Wears Industry. This initial success quickly met with its biggest challenges, lack of awareness in the industry, unacceptability and lack of faith in its strengths in the industry. Sarah Leather Garments initiative to export its products since seven years and asked the Buyer Consultant to initiate the contact with the buyers who were verified in order to have decent and successful conversation regarding the products. The new technology which Sarah Leather Garments introduced had no awareness among the consumers, that this particular technology might have technical issues while using it also in the USA market. It the same way, as to convince someone one needs to communicate by matching the tone in order to deliver what the mind says, words have to be spoken to let the other person know what you think or what you want to say. Months passed, the process continued and finally the buyer from the USA and also from Europe market placed a sample order to get the product and practically .Then stepped ahead and placed orders worth $26,000