Errecom SPA

Company Description

AnnaTwelve is the Beauty brand made in Errecom SPA which with official distributors in 130 countries around the world – has been designing and manufacturing chemical additives used in residential and automotive air-conditioning systems in its own laboratories since 2001. AnnaTwelve is born from the increasing demand of the world market to spread perfume through air-handling unit systems (AHUs) installed in environments of any size, in order to create an emotional and multisensory involvement of the people who live in. With the brand AnnaTwelve, Errecom SPA has studied, designed and realized technical and chemical solutions that allow the proper and planned scent diffusion in environments. The link between a perfume and a past experience is indissoluble and it evokes a pleasant memory every time the perfume is proposed again. Likewise, the value and memory of a brand are further strengthened when they are linked to a distinguishable olfactory experience. This is the key to adding value to a personal experience, to increase brand loyalty and to bring back and relive the emotions of experiences in private environments. The experience and know-how of the chemists in the in-house laboratory have made it possible to create perfume molecules that can be perfectly spread with the AHU system, with room scent diffusers or dispensed directly onto curtains and fabrics. AnnaTwelve shapes the olfactory identity of the brand by developing customised projects from the choice of the perfume that best reflects the company identity to the ideal technology for the scent diffusion in the environment.